Use Consumer Tactics to Enhance Your B2B Marketing
Business and professional markets respond to the same tactics used in consumer campaigns. People at work are still people. There’s no such thing as marketing to institutions, only people, and they’re very much consumers too. And what works, well, works.
But wait, there’s more!
Certainly, not every consumer tactic will get results. But specific tactics that you should consider include…..
— The timed offer.
— A call to action.
— The right price.
— Clarity of message.
Read the complete posting on Business2Community.