Your Personality is Showing: Don’t Let Boring Messaging Kill Good Marketing
Regardless of what you market, from ball bearings to particle accelerators, you communicate with people, not companies. People don’t want to be talked at. Like you and me, people want to be talked to. We don’t want to hear another blatant sales pitch. We want to know that our needs are understood and can be met.
And we don’t want to be bored. Having a serious product in a serious marketplace does not mean you need to have dull and droning marketing. Boring = no interest = no sale. But, like most things in life, it’s just not that easy.
Read my Business2Community post for tips on personalizing your messaging and trim the blah blah blah from your writing.