Go Fish. Essential Marketing Lessons Learned From Fishing
Fishing offers a great analogy for marketing, communicating, and growing your business, and provides valuable marketing lessons. Patience, knowledge, and working smart are the best ways to put a fish on your plate for dinner, and to add more customers to your growing client list.
Here are just a few of these marketing essentials. Read the complete article 12 Essential Marketing Lessons Learned From Fishing.
You can’t catch fish if you don’t have a line in the water.
Fish don’t just jump in the boat. All lines in the water. Businesses that operate with a “build it and they will come” mentality won’t reach potential.
The bigger the bait, the bigger the fish.
If you’re up for catching the big fish, do what’s necessary in your industry to attract them and land them.
Just because you can see a fish doesn’t mean you can catch it.
You know they’re there. But unless you can engage, then nothing happens. Know what you need to use to pull them in.
You can use sonar, technology, and the most expensive gear to be successful. Or you can use a hook tied to kite string with a corn nibblet on the end.
The simple approach might be less sophisticated, but not necessarily less successful. Understand what works best for you.