Is this thing on?

Want More Business? Then Make More Noise.

Want to generate more business?  Then make more noise. Constructive noise.  That means do more outbound.

Businesses are at times tentative about how frequently they should contact their prospects. The unfortunate end result of this caution is under-par sales and anemic market awareness.

So let’s say you decide to do more outbound. What are the expected ramifications of this?

Increased opt-outs

Yes, without a doubt, the analytics might fall away. And this is good.  Because what’s more important, great analytics or great sales?

Increased campaign cost.

True.  But overall cost per deployment will drop.

You tire your list.

Well, most likely you won’t.

PLUS…’ll get some more benefits. Little ole things like brand awareness and a stronger, cleaner list.

Read the complete article here.


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