Marketing Best Practices


Feb

03

2016
Be Yourself.  Everyone Else is Taken.

Grow Your Business By Being Genuine

In business, and certainly in life in general, being genuine is a critical aspect of being a force of attraction to other people. The fact is, not everyone is going to become your customer, so it’s best to be true to yourself and your own positive instincts. The importance of “being yourself” is that if you aren’t true to your own personality, you’re at risk...

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Oct

10

2015
Is this thing on?

Want More Business? Then Make More Noise.

Want to generate more business?  Then make more noise. Constructive noise.  That means do more outbound. Businesses are at times tentative about how frequently they should contact their prospects. The unfortunate end result of this caution is under-par sales and anemic market awareness. So let’s say you decide to do more outbound. What are the expected ramifications of this? Increased opt-outs Yes, without a doubt,...

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Jul

21

2015
Can Marketing Save A “Stuck” Business?

Can Marketing Save A “Stuck” Business?

A stagnating business might decide the solution to their ongoing ills is to escalate marketing. That’s a good decision. But while great marketing can transform a business, some aren’t willing or able to undergo the frequently trying transformation.  Change comes hard, and many avoid the difficult changes required to get a business on track.  So what’s a marketer to do when faced with these tough circumstances?...

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May

11

2015
10 Small Business Lessons I Wish I Knew Two Years Ago

10 Small Business Lessons I Wish I Knew Two Years Ago

It’s rather remarkable how quickly one learns to swim when thrown into the deep end.  A new business is like that.  One challenge after the next.  I’ve learned a ton in the two years since I’ve opened the doors to Insight29.  Things I might or might not have not been told in the past, but didn’t really connect to until I experienced them firsthand.  Here...

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Feb

24

2015
That Depends on You.

Why Marketing Fails

Is your marketing as effective as it should be?  As it can be? Possibly not.  But when you take a hard look at what might be wrong with your marketing, then you’ll move towards better results, and more success.  Here are some typical reasons for lackluster performance.  Re-thinking them can be a great first step towards refining your approach.  For specifics, please read the complete...

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Dec

15

2014
Go Fish.  Essential Marketing Lessons Learned From Fishing

Go Fish. Essential Marketing Lessons Learned From Fishing

Fishing offers a great analogy for marketing, communicating, and growing your business, and provides valuable marketing lessons. Patience, knowledge, and working smart are the best ways to put a fish on your plate for dinner, and to add more customers to your growing client list. Here are just a few of these marketing essentials. Read the complete article 12 Essential Marketing Lessons Learned From Fishing. ...

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Dec

01

2014
Tell Your Unique Story

Tell Your Unique Story

Does your outbound communications tell your unique story, and allow you to differentiate and stand apart from your competition?  So how do you stand out in your highly competitive marketplace? True differentiation happens when you weave what’s important to your business into the very fabric of your company, and clearly communicate that outward.  In time, it will become what you’re known for, and will create...

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Oct

22

2014
7 Reasons Why Price Matters.  A Lot.

7 Reasons Why Price Matters. A Lot.

Pricing a product or service “right” is among the most difficult decisions that any company makes. Pricing is a choice, and one that carries enormous ramifications. The “right” price is highly subjective but essential to achieve your business goals. Don’t slap a price on your product and see what happens. Think long and hard about it. Then think again. Here are 7 reasons why: Your...

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Sep

15

2014
Get your leads out of the cold.

Your List: Your Business Lifeline

Hopefully your company has well-defined processes to develop and collect qualified contacts, leads, customers, and anyone in your target market with whom you want to communicate. If not, now’s the time. Prospect and customer list development and management goes right up among the most important business development projects you can undertake. Just as with social media, your outbound communications will be wasted if the network...

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