Marketing Best Practices


Aug

22

2014
Your blogging workstation.

Should You Blog for Business?

It’s another in a line of naggingly tough questions.  What color to paint the house?  How can such a small toddler make such a big mess?  Should my business have a blog? No easy answers.  But if you determine that it makes sense to take the plunge and become one with the blogosphere, the benefits can be significant.  Here are five reasons why you should:...

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Jun

29

2014
Your Personality is Showing.

Your Personality is Showing: Don’t Let Boring Messaging Kill Good Marketing

Regardless of what you market, from ball bearings to particle accelerators, you communicate with people, not companies. People don’t want to be talked at. Like you and me, people want to be talked to. We don’t want to hear another blatant sales pitch. We want to know that our needs are understood and can be met. And we don’t want to be bored. Having a...

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Mar

23

2014
Social Media & Caveman’s Fire:  The Evolution of Social Media

Social Media & Caveman’s Fire: The Evolution of Social Media

Among the leading questions I’m asked is “how do I best take advantage of social media for my business?” And there are good answers to that question. Creating content is one. Building relevant networks is another. But what I’m finding is that the real question I’m asked is “what the heck is social media, really? And please help me to make some sense of it!”...

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Mar

07

2014
It's always time to buy.

Use Consumer Tactics to Enhance Your B2B Marketing

  Business and professional markets respond to the same tactics used in consumer campaigns. People at work are still people. There’s no such thing as marketing to institutions, only people, and they’re very much consumers too. And what works, well, works. But wait, there’s more! Certainly, not every consumer tactic will get results. But specific tactics that you should consider include….. — The timed offer....

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Feb

13

2014
Demos do this.

Bragging Rights: 5 Tips for Using Demos as a Marketing Tool

We all know that proper positioning of our products is essential. But for a strong and lasting business, even the most brilliant positioning will never take the place of showing off your great offering using demos. When you have great product, bragging rights apply. So use demos to showcase your offering while building awareness and understanding. Product demonstrations hold enormous sway in the sales cycle,...

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Feb

04

2014
5 Ways to Keep Your Messages Simple.  And Effective.

5 Ways to Keep Your Messages Simple. And Effective.

When you keep your communications simple, you’re creating access. And clarity. And that allows your core message to be heard louder and clearer. It’s the difference between being on point. Or rambling around its peripheries. The KISS principle certainly applies to messaging, as it does to most things we do in life. But when we create outbound communications, there sometimes exists a habit to “kitchen-sink”...

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Dec

11

2013
Pedaling Awareness

Can You See Me Now? How to Increase Brand Visibility.

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”  ― Howard Schultz A brief story on visibility. In 2000, Bell Atlantic rebranded to Verizon Communications. What seemed to have taken place in the span of a few days was a full-scale rebranding, and to a brand no one ever heard of — what’s a “Verizon?” An immediate...

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Nov

12

2013
11 Attributes of Leadership

11 Attributes of Leadership

  “A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.” –Lao Tzu Leadership abilities are essential in business, and in most other pursuits in life. Whether you’ve worked for leaders, followers, or not much of either, it seems that these days, leadership shows itself in short supply. While we all...

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Nov

04

2013
Effective Marketing Begins With a Marketing Plan

Effective Marketing Begins With a Marketing Plan

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”  — Abraham Lincoln Without a doubt, the success of an endeavor lies in its diligent and thoughtful preparation. And when I’m asked by business owners to name the one marketing activity that’s essential when developing or expanding their businesses, I tell them to develop a marketing plan....

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Oct

21

2013
Fortify Your Conference Strategy

Fortify Your Conference Strategy

  Fall means conferences. For more than a few of us, conferences land somewhere between mediocre expectations and impending doom. Conferences are expensive, and many complain – and rightly so — that it’s difficult to get a firm grasp on ROI. But with planning and a strong adherence to an overall integrated methodology, you can build a conference strategy that’s an important part of your...

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