Marketing Best Practices


Oct

10

2013
Unchain Your Content Marketing

Unchain Your Content Marketing

You’ve spent the past few months creating top-notch marketing content. A series of amazing, eye-popping videos; phenomenal white-papers endorsed by the leading authorities in your industry. Take a bow, and pat yourself on the back. But wait! All of that great content gets locked away in solitary confinement in the deepest recesses of your website, never to be heard, seen, or found. Uh-oh. It’s not...

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Sep

26

2013
Find all numbers, and analyze them.

Analyze This: Why Marketing Analytics are Essential to Your K-12 Program

When marketing, you can’t measure and analyze everything. But that shouldn’t keep you from trying, since the benefits that result can be truly astounding. Smart and successful companies understand that analytics are a key component in transforming a budget item from an expenditure into an investment. But some stop short of practicing that thinking when it comes to marketing, thinking perhaps that it’s not worth...

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Sep

06

2013
Change is good.

Embrace Change and Thrive

“To improve is to change; to be perfect is to change often.” — Winston Churchill In nearly everything that we do in our businesses, the methodologies that yield success are different than they were two, five, ten years ago. So when it comes to marketing your business, if you’re doing the same things as a couple of years back, you’re running on the slow track....

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Aug

09

2013
Your content marketing "must-do's"

Content Marketing Checklist

If you’re not aggressively practicing content marketing, then a golden opportunity to connect with prospects and grow your business is passing you by.  So where do you start? Blog Write eStuff, and give it away Create informational videos Conduct webinars and events Build targeted lists Ask permission I  guest blogged on the subject on the Business2Community network.  Get up and running with this content marketing...

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Aug

06

2013
Free PDF “8 Marketing Essentials for Startups & Small Businesses”

Free PDF “8 Marketing Essentials for Startups & Small Businesses”

The tactics used to implement a successful marketing program are changing at a rate never before experienced. Whether you’re a new marketer or just need a brushup, the 18-page ebook “8 Marketing Essentials for Startups & Small Businesses” is just for you. In it you’ll find information on the “must do’s” of any marketing program, including: • Social Media • Website development • Market planning...

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Jul

17

2013
Proceed with Caution.  Marketers at Work.*

Marketing Mayhem: Marketing Mistakes to Avoid

I’ve said it many times, and I’m likely to say it many more. Marketing is not rocket science. So what goes wrong with our marketing programs? Why are some companies thoroughly stumped, stymied, and frazzled when it comes to creating effective marketing? Here are some commonly made marketing mistakes: 1. The Bright Penny. Take up enormous resources compiling, vetting, and finalizing an actionable marketing plan....

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Jun

25

2013
The Art of the Special Offer

The Art of the Special Offer

If your customers buy your products or services at any price you offer, then consider yourself uniquely skilled at generating demand. For most of us, though, we need to provide a push. Competition is fierce, and the need for creating smart, relevant offers is greater than ever. But a special offer should serve to grow your business and be the first step in establishing great...

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Jun

18

2013
Magic 8-Ball says “good things are on the horizon.”

A Simple Way to Foretell Business Growth

None of us can read the tea leaves — or rely on the wisdom of the Magic 8-Ball — regarding exactly what will work and what won’t for business growth. But over the years, I’ve learned a tactical approach that is very effective. As simple and elementary as this seems, I’ve benefited greatly from the following: • Try as many sensible tactics as possible. •...

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Jun

11

2013
New tactics rule, old tactics drool.

Here’s $20K for Marketing. What to do Next?

I recently posted the above poll on LinkedIn.  57 total votes were cast spanning a range of markets and functions. Results are, in order: • 42% Website, SEO, Social Media • 28% Branding and/or Positioning • 16% Mobile Marketing • 12% Outbound Marketing, e.g. email • 2% New Marketing Materials Anything surprising? Not so much that websites, SEO, SEM, Social are now getting increased attention...

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May

30

2013
Brand Building in K-12 Education

Brand Building in K-12 Education

“When you are truly successful in communicating what your company  believes in…then you will succeed with your branding.” In 2010, I was interviewed for a publication directed to the K-12 education market.  The topic was brand building for K-12 education companies.  While the interview is three years old, I believe that the issues discussed are valid and relevant.  Read the interview here.    



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