Blog


Aug

09

2013
Your content marketing "must-do's"

Content Marketing Checklist

If you’re not aggressively practicing content marketing, then a golden opportunity to connect with prospects and grow your business is passing you by.  So where do you start? Blog Write eStuff, and give it away Create informational videos Conduct webinars and events Build targeted lists Ask permission I  guest blogged on the subject on the Business2Community network.  Get up and running with this content marketing...

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Aug

06

2013
Free PDF “8 Marketing Essentials for Startups & Small Businesses”

Free PDF “8 Marketing Essentials for Startups & Small Businesses”

The tactics used to implement a successful marketing program are changing at a rate never before experienced. Whether you’re a new marketer or just need a brushup, the 18-page ebook “8 Marketing Essentials for Startups & Small Businesses” is just for you. In it you’ll find information on the “must do’s” of any marketing program, including: • Social Media • Website development • Market planning...

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Jul

30

2013
District purchasing.  Pretty much cast in stone.

Timing Outbound K-12 Marketing

And as July yields to August, now is the perfect time to revisit the topic of timing for the K-12 market.  Your school year marketing plans are in place, and you’re tweaking here and fine-tuning there.  And hopefully, you’ve built your plan to take into account the intricacies of the district purchasing cycle, since there’s no way to work around it. Districts make their decisions...

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Jul

17

2013
Proceed with Caution.  Marketers at Work.*

Marketing Mayhem: Marketing Mistakes to Avoid

I’ve said it many times, and I’m likely to say it many more. Marketing is not rocket science. So what goes wrong with our marketing programs? Why are some companies thoroughly stumped, stymied, and frazzled when it comes to creating effective marketing? Here are some commonly made marketing mistakes: 1. The Bright Penny. Take up enormous resources compiling, vetting, and finalizing an actionable marketing plan....

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Jul

03

2013
Free PDF “Direct Marketing to K-12 Education”

Free PDF “Direct Marketing to K-12 Education”

If K-12 is your marketplace, then download the free 16 page white paper Direct Marketing to K-12 Education: A Review. You’ll discover… • The first 7 steps to initiate a successful direct marketing program • How direct marketing makes your overall sales and marketing efforts more successful. • A successful DM program can be configured for nearly all K-12 businesses. • Analytics are the differentiator...

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Jun

25

2013
The Art of the Special Offer

The Art of the Special Offer

If your customers buy your products or services at any price you offer, then consider yourself uniquely skilled at generating demand. For most of us, though, we need to provide a push. Competition is fierce, and the need for creating smart, relevant offers is greater than ever. But a special offer should serve to grow your business and be the first step in establishing great...

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Jun

18

2013
Magic 8-Ball says “good things are on the horizon.”

A Simple Way to Foretell Business Growth

None of us can read the tea leaves — or rely on the wisdom of the Magic 8-Ball — regarding exactly what will work and what won’t for business growth. But over the years, I’ve learned a tactical approach that is very effective. As simple and elementary as this seems, I’ve benefited greatly from the following: • Try as many sensible tactics as possible. •...

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Jun

11

2013
New tactics rule, old tactics drool.

Here’s $20K for Marketing. What to do Next?

I recently posted the above poll on LinkedIn.  57 total votes were cast spanning a range of markets and functions. Results are, in order: • 42% Website, SEO, Social Media • 28% Branding and/or Positioning • 16% Mobile Marketing • 12% Outbound Marketing, e.g. email • 2% New Marketing Materials Anything surprising? Not so much that websites, SEO, SEM, Social are now getting increased attention...

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May

30

2013
Brand Building in K-12 Education

Brand Building in K-12 Education

“When you are truly successful in communicating what your company  believes in…then you will succeed with your branding.” In 2010, I was interviewed for a publication directed to the K-12 education market.  The topic was brand building for K-12 education companies.  While the interview is three years old, I believe that the issues discussed are valid and relevant.  Read the interview here.    


May

28

2013
Chasing perfection is like chasing the horizon.

Effectiveness Rules

Here’s the conundrum. You, I, and so many other marketers toil away at our promotional creations. Then we far too frequently engage in a back-and-forth scuffle between agency pundits, organizational stakeholders, and anyone else who cares — or dares — to interact with the project. We wrangle over word choice (or word selection? word fit?); we try to connect color choice with emotions they evoke...

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