Tag: conferences


Sep

15

2014
Get your leads out of the cold.

Your List: Your Business Lifeline

Hopefully your company has well-defined processes to develop and collect qualified contacts, leads, customers, and anyone in your target market with whom you want to communicate. If not, now’s the time. Prospect and customer list development and management goes right up among the most important business development projects you can undertake. Just as with social media, your outbound communications will be wasted if the network...

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Oct

21

2013
Fortify Your Conference Strategy

Fortify Your Conference Strategy

  Fall means conferences. For more than a few of us, conferences land somewhere between mediocre expectations and impending doom. Conferences are expensive, and many complain – and rightly so — that it’s difficult to get a firm grasp on ROI. But with planning and a strong adherence to an overall integrated methodology, you can build a conference strategy that’s an important part of your...

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