Tag: content marketing


Apr

04

2016
Nothing Happens Without Engagement

K-12 Marketing Rules of Engagement

K-12 marketing strategy sets the direction that aligns with business goals. Marketing tactics creates the roadmap to achieve those objectives. But nothing, nada, happens without educator engagement. Engagement is multilayered, and has to satisfy a myriad of requirements. Here are some of the notables: Be a Storyteller  The best marketing tells stories. Those stories are most effective when they tell how educators’ lives are improved...

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Nov

14

2014
K-12 Marketers:  How to Keep Productive Nov thru Jan

K-12 Marketers: How to Keep Productive Nov thru Jan

When marketing to K-12, the timeframe from Thanksgiving through New Years can be a challenging time to get the attention of educators. So what do K-12 marketers do when our outbound calendars are lean? Retool the website.   Your website is the living, breathing, and very public billboard for your company. Lift up the hood and take a good long look at it, and adjust...

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Aug

22

2014
Your blogging workstation.

Should You Blog for Business?

It’s another in a line of naggingly tough questions.  What color to paint the house?  How can such a small toddler make such a big mess?  Should my business have a blog? No easy answers.  But if you determine that it makes sense to take the plunge and become one with the blogosphere, the benefits can be significant.  Here are five reasons why you should:...

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Aug

13

2014
August is the launching pad for the entire year.

Now’s the Time to Build Awareness

As I post this, it’s mid-August. We escape the remaining dog days at the pool, the beach, and maybe even in air-conditioned offices. But if you market products or services to K-12 education, then now’s the time to build awareness. Now’s when you announce to the market who you are, why you’re special, and what makes your products so amazing. Since K-12 education mostly purchases...

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Jun

29

2014
Your Personality is Showing.

Your Personality is Showing: Don’t Let Boring Messaging Kill Good Marketing

Regardless of what you market, from ball bearings to particle accelerators, you communicate with people, not companies. People don’t want to be talked at. Like you and me, people want to be talked to. We don’t want to hear another blatant sales pitch. We want to know that our needs are understood and can be met. And we don’t want to be bored. Having a...

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Feb

13

2014
Demos do this.

Bragging Rights: 5 Tips for Using Demos as a Marketing Tool

We all know that proper positioning of our products is essential. But for a strong and lasting business, even the most brilliant positioning will never take the place of showing off your great offering using demos. When you have great product, bragging rights apply. So use demos to showcase your offering while building awareness and understanding. Product demonstrations hold enormous sway in the sales cycle,...

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Nov

24

2013
Free PDF “The K-12 Marketing Toolkit:  11 Essential Components.”

Free PDF “The K-12 Marketing Toolkit: 11 Essential Components.”

A well-stocked marketing toolkit is essential to maximize awareness and build a solid sales foundation. So what does one look like when marketing to K-12 education? Download this free 13 page PDF guide and you’ll get details on the 11 key components to help your marketing program achieve success in the coming school year. Also included are links to additional resources to provide even more...

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Oct

10

2013
Unchain Your Content Marketing

Unchain Your Content Marketing

You’ve spent the past few months creating top-notch marketing content. A series of amazing, eye-popping videos; phenomenal white-papers endorsed by the leading authorities in your industry. Take a bow, and pat yourself on the back. But wait! All of that great content gets locked away in solitary confinement in the deepest recesses of your website, never to be heard, seen, or found. Uh-oh. It’s not...

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Sep

09

2013
Your website is among your most important marketing tools.

Optimize your K-12 Website for Success

A decade or so ago, if your K-12 website told the story of your product or service, your marketing was on the right track. Now, if your website is configured to showcase what you’re all about, then you’re derailed. That’s because our competitive marketplace demands more than a capabilities presentation. Your prospective customers want you – as a provider – to demonstrate that you understand...

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Aug

26

2013
Content Marketing for K-12 Education

Content Marketing for K-12 Education

Content marketing has long been a part of the K-12 mix – certainly before the phrase “content marketing” became an often-used buzzword. But should content marketing for K-12 reach beyond white papers and success stories and delve into more consumer-oriented CM tactics? Content marketing for K-12 ed has traditionally been more about showing authority and leadership than discoverability. Generally, we design our content for deployment...

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