Tag: creative



Your Personality is Showing.

Your Personality is Showing: Don’t Let Boring Messaging Kill Good Marketing

Regardless of what you market, from ball bearings to particle accelerators, you communicate with people, not companies. People don’t want to be talked at. Like you and me, people want to be talked to. We don’t want to hear another blatant sales pitch. We want to know that our needs are understood and can be met. And we don’t want to be bored. Having a...

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5 Ways to Keep Your Messages Simple.  And Effective.

5 Ways to Keep Your Messages Simple. And Effective.

When you keep your communications simple, you’re creating access. And clarity. And that allows your core message to be heard louder and clearer. It’s the difference between being on point. Or rambling around its peripheries. The KISS principle certainly applies to messaging, as it does to most things we do in life. But when we create outbound communications, there sometimes exists a habit to “kitchen-sink”...

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Chasing perfection is like chasing the horizon.

Effectiveness Rules

Here’s the conundrum. You, I, and so many other marketers toil away at our promotional creations. Then we far too frequently engage in a back-and-forth scuffle between agency pundits, organizational stakeholders, and anyone else who cares — or dares — to interact with the project. We wrangle over word choice (or word selection? word fit?); we try to connect color choice with emotions they evoke...

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