Tag: e-marketing


Jul

30

2013
District purchasing.  Pretty much cast in stone.

Timing Outbound K-12 Marketing

And as July yields to August, now is the perfect time to revisit the topic of timing for the K-12 market.  Your school year marketing plans are in place, and you’re tweaking here and fine-tuning there.  And hopefully, you’ve built your plan to take into account the intricacies of the district purchasing cycle, since there’s no way to work around it. Districts make their decisions...

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Apr

12

2013
You've got mail.

Email Marketing 101

When you send out a solicitation email, you’re initiating the first step in a communication chain devised to create action.  Generally, the second step is to move the recipient to your website, where you’ll wow them with great content, a great product, and a great offer.  Don’t   overload the email copy….create enough interest to cause action.   Remember:   you’re not going for the sale in the email.  Keep...

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