Tag: Educational Marketing


Aug

20

2013
Note to sales: You are not alone.

Let Marketing Help Unleash Your Sales Force

If your sales force isn’t focusing their time on building great relationships with decision-makers and influencers, then they’re not performing to potential. And your organization isn’t getting the results it needs to thrive. Sales organizations can get bogged down with writing emails, creating their own collateral, deploying invitations, devising their own custom presentations, and activities that have more to do with message preparation and delivery...

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Jul

30

2013
District purchasing.  Pretty much cast in stone.

Timing Outbound K-12 Marketing

And as July yields to August, now is the perfect time to revisit the topic of timing for the K-12 market.  Your school year marketing plans are in place, and you’re tweaking here and fine-tuning there.  And hopefully, you’ve built your plan to take into account the intricacies of the district purchasing cycle, since there’s no way to work around it. Districts make their decisions...

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Jul

03

2013
Free PDF “Direct Marketing to K-12 Education”

Free PDF “Direct Marketing to K-12 Education”

If K-12 is your marketplace, then download the free 16 page white paper Direct Marketing to K-12 Education: A Review. You’ll discover… • The first 7 steps to initiate a successful direct marketing program • How direct marketing makes your overall sales and marketing efforts more successful. • A successful DM program can be configured for nearly all K-12 businesses. • Analytics are the differentiator...

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May

30

2013
Brand Building in K-12 Education

Brand Building in K-12 Education

“When you are truly successful in communicating what your company  believes in…then you will succeed with your branding.” In 2010, I was interviewed for a publication directed to the K-12 education market.  The topic was brand building for K-12 education companies.  While the interview is three years old, I believe that the issues discussed are valid and relevant.  Read the interview here.    


Apr

28

2013
School is in session.

K-12 Education Marketing: Some Essentials

Here’s a small collection of what I consider “best practices” for K-12 education marketing, born from 20 years of working the K-12 beat. Work the market both top down and bottom up.  Only courting the supervisor level since they’re the decision-makers, and not acknowledging the role of influencers is a commonly made mistake.  In secondary ed markets, department chairs have significant influence.  In elementary, target...

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