Tag: email


Apr

04

2016
Nothing Happens Without Engagement

K-12 Marketing Rules of Engagement

K-12 marketing strategy sets the direction that aligns with business goals. Marketing tactics creates the roadmap to achieve those objectives. But nothing, nada, happens without educator engagement. Engagement is multilayered, and has to satisfy a myriad of requirements. Here are some of the notables: Be a Storyteller  The best marketing tells stories. Those stories are most effective when they tell how educators’ lives are improved...

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Apr

10

2015
The K-12 Marketing Calendar:  Month by Month

The K-12 Marketing Calendar: Month by Month

We’re fast approaching the end of the school year.  And that’s the perfect time to organize and prepare for the coming school year, our next cycle.  First comes determining strategic objectives.  And that’s closely followed by tactics to support those strategies.  So get ready to create your K-12 marketing calendar for the 2015-16 school year. Every organization’s calendar is obviously going to reflect their specific...

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Nov

14

2014
K-12 Marketers:  How to Keep Productive Nov thru Jan

K-12 Marketers: How to Keep Productive Nov thru Jan

When marketing to K-12, the timeframe from Thanksgiving through New Years can be a challenging time to get the attention of educators. So what do K-12 marketers do when our outbound calendars are lean? Retool the website.   Your website is the living, breathing, and very public billboard for your company. Lift up the hood and take a good long look at it, and adjust...

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Sep

15

2014
Get your leads out of the cold.

Your List: Your Business Lifeline

Hopefully your company has well-defined processes to develop and collect qualified contacts, leads, customers, and anyone in your target market with whom you want to communicate. If not, now’s the time. Prospect and customer list development and management goes right up among the most important business development projects you can undertake. Just as with social media, your outbound communications will be wasted if the network...

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Jul

14

2014
A top-down, bottom-up market approach.

Outbound Marketing to K-12 Education: Top-Down, Bottom-Up

For those of you who are veterans of selling and marketing to K-12 education, you already know what a challenging market it is. It’s a place where purchasers, influencers, and users are a tangled and confusing jumble of business office staff, administrators in district offices and at the school site, and classroom educators. It’s a market that differs from state-to-state, and each district may have...

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May

26

2014
Emptier than they used to be.

Still Relevant: Direct Mail Marketing to K-12 Education

Direct mail is very old. Like 150 years old. But sometimes, erroneously, old is viewed as irrelevant, especially in our hyper-speed, Mountain Dew fueled digital world. For outbound, digital tactics have all but eclipsed direct mail marketing. And in many, many ways, that’s a great thing. Digital offers some enormous benefits, like speed to market, quick testing opportunities, and lower costs. But the success of...

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Aug

06

2013
Free PDF “8 Marketing Essentials for Startups & Small Businesses”

Free PDF “8 Marketing Essentials for Startups & Small Businesses”

The tactics used to implement a successful marketing program are changing at a rate never before experienced. Whether you’re a new marketer or just need a brushup, the 18-page ebook “8 Marketing Essentials for Startups & Small Businesses” is just for you. In it you’ll find information on the “must do’s” of any marketing program, including: • Social Media • Website development • Market planning...

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Apr

12

2013
You've got mail.

Email Marketing 101

When you send out a solicitation email, you’re initiating the first step in a communication chain devised to create action.  Generally, the second step is to move the recipient to your website, where you’ll wow them with great content, a great product, and a great offer.  Don’t   overload the email copy….create enough interest to cause action.   Remember:   you’re not going for the sale in the email.  Keep...

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