Tag: fundamentals


Feb

13

2014
Demos do this.

Bragging Rights: 5 Tips for Using Demos as a Marketing Tool

We all know that proper positioning of our products is essential. But for a strong and lasting business, even the most brilliant positioning will never take the place of showing off your great offering using demos. When you have great product, bragging rights apply. So use demos to showcase your offering while building awareness and understanding. Product demonstrations hold enormous sway in the sales cycle,...

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Feb

04

2014
5 Ways to Keep Your Messages Simple.  And Effective.

5 Ways to Keep Your Messages Simple. And Effective.

When you keep your communications simple, you’re creating access. And clarity. And that allows your core message to be heard louder and clearer. It’s the difference between being on point. Or rambling around its peripheries. The KISS principle certainly applies to messaging, as it does to most things we do in life. But when we create outbound communications, there sometimes exists a habit to “kitchen-sink”...

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Jan

26

2014
You can win here.

K-12 Education Marketers: Arm Your Reps with a Winning Sales Presentation

It’s marketing’s responsibility to make sure the sales team is fully on message, so provide them with a top-notch, killer sales presentation. With one at their disposal, one that they can used in nearly all selling situations, then you’ve made important strides to maximize your sales potential. So what are some attributes of a really great, highly effective presentation? Adaptibility. If you design your presentation...

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Jan

09

2014
So where did all my customers go?

The K-12 Marketing “End Zone”: January through April

January is the “beginning of the end” for all of us who market to K-12 and rely on funding from school budgets. It’s the start of what can be termed the K-12 marketing “end zone.” January through April. It’s during that period of time when we aggressively market our wares to align to an incredibly and at times intolerably rigid purchasing cycle. If tapping school...

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Dec

11

2013
Pedaling Awareness

Can You See Me Now? How to Increase Brand Visibility.

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”  ― Howard Schultz A brief story on visibility. In 2000, Bell Atlantic rebranded to Verizon Communications. What seemed to have taken place in the span of a few days was a full-scale rebranding, and to a brand no one ever heard of — what’s a “Verizon?” An immediate...

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Nov

24

2013
Free PDF “The K-12 Marketing Toolkit:  11 Essential Components.”

Free PDF “The K-12 Marketing Toolkit: 11 Essential Components.”

A well-stocked marketing toolkit is essential to maximize awareness and build a solid sales foundation. So what does one look like when marketing to K-12 education? Download this free 13 page PDF guide and you’ll get details on the 11 key components to help your marketing program achieve success in the coming school year. Also included are links to additional resources to provide even more...

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Nov

12

2013
11 Attributes of Leadership

11 Attributes of Leadership

  “A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves.” –Lao Tzu Leadership abilities are essential in business, and in most other pursuits in life. Whether you’ve worked for leaders, followers, or not much of either, it seems that these days, leadership shows itself in short supply. While we all...

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Nov

04

2013
Effective Marketing Begins With a Marketing Plan

Effective Marketing Begins With a Marketing Plan

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”  — Abraham Lincoln Without a doubt, the success of an endeavor lies in its diligent and thoughtful preparation. And when I’m asked by business owners to name the one marketing activity that’s essential when developing or expanding their businesses, I tell them to develop a marketing plan....

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Oct

21

2013
Fortify Your Conference Strategy

Fortify Your Conference Strategy

  Fall means conferences. For more than a few of us, conferences land somewhere between mediocre expectations and impending doom. Conferences are expensive, and many complain – and rightly so — that it’s difficult to get a firm grasp on ROI. But with planning and a strong adherence to an overall integrated methodology, you can build a conference strategy that’s an important part of your...

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Oct

10

2013
Unchain Your Content Marketing

Unchain Your Content Marketing

You’ve spent the past few months creating top-notch marketing content. A series of amazing, eye-popping videos; phenomenal white-papers endorsed by the leading authorities in your industry. Take a bow, and pat yourself on the back. But wait! All of that great content gets locked away in solitary confinement in the deepest recesses of your website, never to be heard, seen, or found. Uh-oh. It’s not...

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