Tag: fundamentals


May

30

2013
Brand Building in K-12 Education

Brand Building in K-12 Education

“When you are truly successful in communicating what your company  believes in…then you will succeed with your branding.” In 2010, I was interviewed for a publication directed to the K-12 education market.  The topic was brand building for K-12 education companies.  While the interview is three years old, I believe that the issues discussed are valid and relevant.  Read the interview here.    


May

05

2013
Find your great customers and keep your business strong.

RFM: A Simple Way to Grow Your Business

If asked who your best customers are, you might consider them based solely on dollar volume. Big spender, great customer. Makes sense, right? Not necessarily. Dollars spent are one part of what you need to know. Considering only the dollar value of a customer leaves off other indicators that help tell the tale of potential future earnings. It’s common business sense that mining your customer...

Read More


Apr

28

2013
School is in session.

K-12 Education Marketing: Some Essentials

Here’s a small collection of what I consider “best practices” for K-12 education marketing, born from 20 years of working the K-12 beat. Work the market both top down and bottom up.  Only courting the supervisor level since they’re the decision-makers, and not acknowledging the role of influencers is a commonly made mistake.  In secondary ed markets, department chairs have significant influence.  In elementary, target...

Read More



Page 5 of 512345