Tag: growth


Apr

04

2016
Nothing Happens Without Engagement

K-12 Marketing Rules of Engagement

K-12 marketing strategy sets the direction that aligns with business goals. Marketing tactics creates the roadmap to achieve those objectives. But nothing, nada, happens without educator engagement. Engagement is multilayered, and has to satisfy a myriad of requirements. Here are some of the notables: Be a Storyteller  The best marketing tells stories. Those stories are most effective when they tell how educators’ lives are improved...

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Feb

03

2016
Be Yourself.  Everyone Else is Taken.

Grow Your Business By Being Genuine

In business, and certainly in life in general, being genuine is a critical aspect of being a force of attraction to other people. The fact is, not everyone is going to become your customer, so it’s best to be true to yourself and your own positive instincts. The importance of “being yourself” is that if you aren’t true to your own personality, you’re at risk...

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Jul

21

2015
Can Marketing Save A “Stuck” Business?

Can Marketing Save A “Stuck” Business?

A stagnating business might decide the solution to their ongoing ills is to escalate marketing. That’s a good decision. But while great marketing can transform a business, some aren’t willing or able to undergo the frequently trying transformation.  Change comes hard, and many avoid the difficult changes required to get a business on track.  So what’s a marketer to do when faced with these tough circumstances?...

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May

11

2015
10 Small Business Lessons I Wish I Knew Two Years Ago

10 Small Business Lessons I Wish I Knew Two Years Ago

It’s rather remarkable how quickly one learns to swim when thrown into the deep end.  A new business is like that.  One challenge after the next.  I’ve learned a ton in the two years since I’ve opened the doors to Insight29.  Things I might or might not have not been told in the past, but didn’t really connect to until I experienced them firsthand.  Here...

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Mar

24

2015
K-12 is a whacky market

Purchasers, Users, Influencers: Sorting Out the K-12 Market

I’ll just come out and say it.  K-12 education is a whacky market.  Typically, if you market and sell curriculum products, the person who purchases your educational solution doesn’t use it, and probably doesn’t even understand it (Purchasing/Business Office). The stakeholders (Superintendent/District Curriculum Director) generally have nothing to do with its implementation or use. The implementers (teachers) frequently — and oftentimes mistakenly — aren’t targets...

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Apr

18

2014
The Recipe for K-12 Marketing Success

The Recipe for K-12 Marketing Success

Is there a single recipe for K-12 marketing success? All businesses are different, and so are the nuances of what they need to do to succeed. But there are definitive foundational elements to building, maintaining, and running a top-flight company whose marketplace is K-12 education. What follows is a list of what’s important to successfully do business in K-12. Or in any marketplace, for that...

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Jan

26

2014
You can win here.

K-12 Education Marketers: Arm Your Reps with a Winning Sales Presentation

It’s marketing’s responsibility to make sure the sales team is fully on message, so provide them with a top-notch, killer sales presentation. With one at their disposal, one that they can used in nearly all selling situations, then you’ve made important strides to maximize your sales potential. So what are some attributes of a really great, highly effective presentation? Adaptibility. If you design your presentation...

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Jan

09

2014
So where did all my customers go?

The K-12 Marketing “End Zone”: January through April

January is the “beginning of the end” for all of us who market to K-12 and rely on funding from school budgets. It’s the start of what can be termed the K-12 marketing “end zone.” January through April. It’s during that period of time when we aggressively market our wares to align to an incredibly and at times intolerably rigid purchasing cycle. If tapping school...

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Sep

26

2013
Find all numbers, and analyze them.

Analyze This: Why Marketing Analytics are Essential to Your K-12 Program

When marketing, you can’t measure and analyze everything. But that shouldn’t keep you from trying, since the benefits that result can be truly astounding. Smart and successful companies understand that analytics are a key component in transforming a budget item from an expenditure into an investment. But some stop short of practicing that thinking when it comes to marketing, thinking perhaps that it’s not worth...

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Sep

06

2013
Change is good.

Embrace Change and Thrive

“To improve is to change; to be perfect is to change often.” — Winston Churchill In nearly everything that we do in our businesses, the methodologies that yield success are different than they were two, five, ten years ago. So when it comes to marketing your business, if you’re doing the same things as a couple of years back, you’re running on the slow track....

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