Tag: List



When Marketing to K-12, Know Your Targets

When Marketing to K-12, Know Your Targets

It’s an understatement to say that it’s an exercise in complexity to market to K-12. Here’s how it generally works (and I use the term “works” lightly): You want the largest possible sale. That means marketing that sets the stage for district-wide orders. But getting messages to district supervisors is like a hunt for the Holy Grail. And how easy is it to get ahold...

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Get your leads out of the cold.

Your List: Your Business Lifeline

Hopefully your company has well-defined processes to develop and collect qualified contacts, leads, customers, and anyone in your target market with whom you want to communicate. If not, now’s the time. Prospect and customer list development and management goes right up among the most important business development projects you can undertake. Just as with social media, your outbound communications will be wasted if the network...

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