Tag: marketing communications


Sep

09

2013
Your website is among your most important marketing tools.

Optimize your K-12 Website for Success

A decade or so ago, if your K-12 website told the story of your product or service, your marketing was on the right track. Now, if your website is configured to showcase what you’re all about, then you’re derailed. That’s because our competitive marketplace demands more than a capabilities presentation. Your prospective customers want you – as a provider – to demonstrate that you understand...

Read More


Sep

02

2013
Success!  Now let's go to the beach!*

Tell Your Success Stories

Without a doubt, success stories sell. A number of years back at an educational technology company where I handled marketing, a very bright, very ambitious young sales rep closed a single, multi-million dollar megadeal that catapulted the company’s expected revenue into another sphere. When I asked him what the secret weapon was that he used to secure the fantastic deal he crafted, he summed it up...

Read More


Aug

26

2013
Content Marketing for K-12 Education

Content Marketing for K-12 Education

Content marketing has long been a part of the K-12 mix – certainly before the phrase “content marketing” became an often-used buzzword. But should content marketing for K-12 reach beyond white papers and success stories and delve into more consumer-oriented CM tactics? Content marketing for K-12 ed has traditionally been more about showing authority and leadership than discoverability. Generally, we design our content for deployment...

Read More


Aug

20

2013
Note to sales: You are not alone.

Let Marketing Help Unleash Your Sales Force

If your sales force isn’t focusing their time on building great relationships with decision-makers and influencers, then they’re not performing to potential. And your organization isn’t getting the results it needs to thrive. Sales organizations can get bogged down with writing emails, creating their own collateral, deploying invitations, devising their own custom presentations, and activities that have more to do with message preparation and delivery...

Read More


Aug

09

2013
Your content marketing "must-do's"

Content Marketing Checklist

If you’re not aggressively practicing content marketing, then a golden opportunity to connect with prospects and grow your business is passing you by.  So where do you start? Blog Write eStuff, and give it away Create informational videos Conduct webinars and events Build targeted lists Ask permission I  guest blogged on the subject on the Business2Community network.  Get up and running with this content marketing...

Read More


Aug

06

2013
Free PDF “8 Marketing Essentials for Startups & Small Businesses”

Free PDF “8 Marketing Essentials for Startups & Small Businesses”

The tactics used to implement a successful marketing program are changing at a rate never before experienced. Whether you’re a new marketer or just need a brushup, the 18-page ebook “8 Marketing Essentials for Startups & Small Businesses” is just for you. In it you’ll find information on the “must do’s” of any marketing program, including: • Social Media • Website development • Market planning...

Read More


Jul

30

2013
District purchasing.  Pretty much cast in stone.

Timing Outbound K-12 Marketing

And as July yields to August, now is the perfect time to revisit the topic of timing for the K-12 market.  Your school year marketing plans are in place, and you’re tweaking here and fine-tuning there.  And hopefully, you’ve built your plan to take into account the intricacies of the district purchasing cycle, since there’s no way to work around it. Districts make their decisions...

Read More


May

30

2013
Brand Building in K-12 Education

Brand Building in K-12 Education

“When you are truly successful in communicating what your company  believes in…then you will succeed with your branding.” In 2010, I was interviewed for a publication directed to the K-12 education market.  The topic was brand building for K-12 education companies.  While the interview is three years old, I believe that the issues discussed are valid and relevant.  Read the interview here.    


May

28

2013
Chasing perfection is like chasing the horizon.

Effectiveness Rules

Here’s the conundrum. You, I, and so many other marketers toil away at our promotional creations. Then we far too frequently engage in a back-and-forth scuffle between agency pundits, organizational stakeholders, and anyone else who cares — or dares — to interact with the project. We wrangle over word choice (or word selection? word fit?); we try to connect color choice with emotions they evoke...

Read More


May

16

2013
Proceed with care, or it’ll be zilch.

Tough Love on Messaging

If you’re in an organization that makes and sells products or services – and that should be all of us, right? — I’ve got some news for you.  While you live, eat, and breathe your business, no one else cares about the nuances of your messages.  Not one lick.  Because in our cluttered sea of offerings, what your product is about is, quite frankly, irrelevant. ...

Read More



Page 3 of 41234