Tag: marketplace


Feb

03

2016
Be Yourself.  Everyone Else is Taken.

Grow Your Business By Being Genuine

In business, and certainly in life in general, being genuine is a critical aspect of being a force of attraction to other people. The fact is, not everyone is going to become your customer, so it’s best to be true to yourself and your own positive instincts. The importance of “being yourself” is that if you aren’t true to your own personality, you’re at risk...

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May

11

2015
10 Small Business Lessons I Wish I Knew Two Years Ago

10 Small Business Lessons I Wish I Knew Two Years Ago

It’s rather remarkable how quickly one learns to swim when thrown into the deep end.  A new business is like that.  One challenge after the next.  I’ve learned a ton in the two years since I’ve opened the doors to Insight29.  Things I might or might not have not been told in the past, but didn’t really connect to until I experienced them firsthand.  Here...

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Mar

24

2015
K-12 is a whacky market

Purchasers, Users, Influencers: Sorting Out the K-12 Market

I’ll just come out and say it.  K-12 education is a whacky market.  Typically, if you market and sell curriculum products, the person who purchases your educational solution doesn’t use it, and probably doesn’t even understand it (Purchasing/Business Office). The stakeholders (Superintendent/District Curriculum Director) generally have nothing to do with its implementation or use. The implementers (teachers) frequently — and oftentimes mistakenly — aren’t targets...

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Jan

30

2015
Listen to the Webinar:  K-12 Marketing and Seasonality

Listen to the Webinar: K-12 Marketing and Seasonality

If you market to K-12, you know how difficult a market it is.  If you don’t engage educators with your messages at the right time, and in the right way, they simply won’t pay attention to your communications.  Strict rules apply when marketing and selling to K-12.  The calendar is essential when it comes to your tactical and strategic approaches.  Regardless of the tactics you...

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Nov

14

2014
K-12 Marketers:  How to Keep Productive Nov thru Jan

K-12 Marketers: How to Keep Productive Nov thru Jan

When marketing to K-12, the timeframe from Thanksgiving through New Years can be a challenging time to get the attention of educators. So what do K-12 marketers do when our outbound calendars are lean? Retool the website.   Your website is the living, breathing, and very public billboard for your company. Lift up the hood and take a good long look at it, and adjust...

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Oct

22

2014
7 Reasons Why Price Matters.  A Lot.

7 Reasons Why Price Matters. A Lot.

Pricing a product or service “right” is among the most difficult decisions that any company makes. Pricing is a choice, and one that carries enormous ramifications. The “right” price is highly subjective but essential to achieve your business goals. Don’t slap a price on your product and see what happens. Think long and hard about it. Then think again. Here are 7 reasons why: Your...

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Apr

18

2014
The Recipe for K-12 Marketing Success

The Recipe for K-12 Marketing Success

Is there a single recipe for K-12 marketing success? All businesses are different, and so are the nuances of what they need to do to succeed. But there are definitive foundational elements to building, maintaining, and running a top-flight company whose marketplace is K-12 education. What follows is a list of what’s important to successfully do business in K-12. Or in any marketplace, for that...

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Jan

26

2014
You can win here.

K-12 Education Marketers: Arm Your Reps with a Winning Sales Presentation

It’s marketing’s responsibility to make sure the sales team is fully on message, so provide them with a top-notch, killer sales presentation. With one at their disposal, one that they can used in nearly all selling situations, then you’ve made important strides to maximize your sales potential. So what are some attributes of a really great, highly effective presentation? Adaptibility. If you design your presentation...

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Dec

11

2013
Pedaling Awareness

Can You See Me Now? How to Increase Brand Visibility.

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”  ― Howard Schultz A brief story on visibility. In 2000, Bell Atlantic rebranded to Verizon Communications. What seemed to have taken place in the span of a few days was a full-scale rebranding, and to a brand no one ever heard of — what’s a “Verizon?” An immediate...

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