Tag: marketplace


Nov

24

2013
Free PDF “The K-12 Marketing Toolkit:  11 Essential Components.”

Free PDF “The K-12 Marketing Toolkit: 11 Essential Components.”

A well-stocked marketing toolkit is essential to maximize awareness and build a solid sales foundation. So what does one look like when marketing to K-12 education? Download this free 13 page PDF guide and you’ll get details on the 11 key components to help your marketing program achieve success in the coming school year. Also included are links to additional resources to provide even more...

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Nov

04

2013
Effective Marketing Begins With a Marketing Plan

Effective Marketing Begins With a Marketing Plan

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”  — Abraham Lincoln Without a doubt, the success of an endeavor lies in its diligent and thoughtful preparation. And when I’m asked by business owners to name the one marketing activity that’s essential when developing or expanding their businesses, I tell them to develop a marketing plan....

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Oct

10

2013
Unchain Your Content Marketing

Unchain Your Content Marketing

You’ve spent the past few months creating top-notch marketing content. A series of amazing, eye-popping videos; phenomenal white-papers endorsed by the leading authorities in your industry. Take a bow, and pat yourself on the back. But wait! All of that great content gets locked away in solitary confinement in the deepest recesses of your website, never to be heard, seen, or found. Uh-oh. It’s not...

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Sep

02

2013
Success!  Now let's go to the beach!*

Tell Your Success Stories

Without a doubt, success stories sell. A number of years back at an educational technology company where I handled marketing, a very bright, very ambitious young sales rep closed a single, multi-million dollar megadeal that catapulted the company’s expected revenue into another sphere. When I asked him what the secret weapon was that he used to secure the fantastic deal he crafted, he summed it up...

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Aug

20

2013
Note to sales: You are not alone.

Let Marketing Help Unleash Your Sales Force

If your sales force isn’t focusing their time on building great relationships with decision-makers and influencers, then they’re not performing to potential. And your organization isn’t getting the results it needs to thrive. Sales organizations can get bogged down with writing emails, creating their own collateral, deploying invitations, devising their own custom presentations, and activities that have more to do with message preparation and delivery...

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Aug

09

2013
Your content marketing "must-do's"

Content Marketing Checklist

If you’re not aggressively practicing content marketing, then a golden opportunity to connect with prospects and grow your business is passing you by.  So where do you start? Blog Write eStuff, and give it away Create informational videos Conduct webinars and events Build targeted lists Ask permission I  guest blogged on the subject on the Business2Community network.  Get up and running with this content marketing...

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Aug

06

2013
Free PDF “8 Marketing Essentials for Startups & Small Businesses”

Free PDF “8 Marketing Essentials for Startups & Small Businesses”

The tactics used to implement a successful marketing program are changing at a rate never before experienced. Whether you’re a new marketer or just need a brushup, the 18-page ebook “8 Marketing Essentials for Startups & Small Businesses” is just for you. In it you’ll find information on the “must do’s” of any marketing program, including: • Social Media • Website development • Market planning...

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Jul

30

2013
District purchasing.  Pretty much cast in stone.

Timing Outbound K-12 Marketing

And as July yields to August, now is the perfect time to revisit the topic of timing for the K-12 market.  Your school year marketing plans are in place, and you’re tweaking here and fine-tuning there.  And hopefully, you’ve built your plan to take into account the intricacies of the district purchasing cycle, since there’s no way to work around it. Districts make their decisions...

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Apr

28

2013
School is in session.

K-12 Education Marketing: Some Essentials

Here’s a small collection of what I consider “best practices” for K-12 education marketing, born from 20 years of working the K-12 beat. Work the market both top down and bottom up.  Only courting the supervisor level since they’re the decision-makers, and not acknowledging the role of influencers is a commonly made mistake.  In secondary ed markets, department chairs have significant influence.  In elementary, target...

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Apr

12

2013
You've got mail.

Email Marketing 101

When you send out a solicitation email, you’re initiating the first step in a communication chain devised to create action.  Generally, the second step is to move the recipient to your website, where you’ll wow them with great content, a great product, and a great offer.  Don’t   overload the email copy….create enough interest to cause action.   Remember:   you’re not going for the sale in the email.  Keep...

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