Tag: planning


May

11

2015
10 Small Business Lessons I Wish I Knew Two Years Ago

10 Small Business Lessons I Wish I Knew Two Years Ago

It’s rather remarkable how quickly one learns to swim when thrown into the deep end.  A new business is like that.  One challenge after the next.  I’ve learned a ton in the two years since I’ve opened the doors to Insight29.  Things I might or might not have not been told in the past, but didn’t really connect to until I experienced them firsthand.  Here...

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Apr

10

2015
The K-12 Marketing Calendar:  Month by Month

The K-12 Marketing Calendar: Month by Month

We’re fast approaching the end of the school year.  And that’s the perfect time to organize and prepare for the coming school year, our next cycle.  First comes determining strategic objectives.  And that’s closely followed by tactics to support those strategies.  So get ready to create your K-12 marketing calendar for the 2015-16 school year. Every organization’s calendar is obviously going to reflect their specific...

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Nov

14

2014
K-12 Marketers:  How to Keep Productive Nov thru Jan

K-12 Marketers: How to Keep Productive Nov thru Jan

When marketing to K-12, the timeframe from Thanksgiving through New Years can be a challenging time to get the attention of educators. So what do K-12 marketers do when our outbound calendars are lean? Retool the website.   Your website is the living, breathing, and very public billboard for your company. Lift up the hood and take a good long look at it, and adjust...

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Nov

04

2013
Effective Marketing Begins With a Marketing Plan

Effective Marketing Begins With a Marketing Plan

“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.”  — Abraham Lincoln Without a doubt, the success of an endeavor lies in its diligent and thoughtful preparation. And when I’m asked by business owners to name the one marketing activity that’s essential when developing or expanding their businesses, I tell them to develop a marketing plan....

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