Tag: profit


Oct

22

2014
7 Reasons Why Price Matters.  A Lot.

7 Reasons Why Price Matters. A Lot.

Pricing a product or service “right” is among the most difficult decisions that any company makes. Pricing is a choice, and one that carries enormous ramifications. The “right” price is highly subjective but essential to achieve your business goals. Don’t slap a price on your product and see what happens. Think long and hard about it. Then think again. Here are 7 reasons why: Your...

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Aug

20

2013
Note to sales: You are not alone.

Let Marketing Help Unleash Your Sales Force

If your sales force isn’t focusing their time on building great relationships with decision-makers and influencers, then they’re not performing to potential. And your organization isn’t getting the results it needs to thrive. Sales organizations can get bogged down with writing emails, creating their own collateral, deploying invitations, devising their own custom presentations, and activities that have more to do with message preparation and delivery...

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Jul

03

2013
Free PDF “Direct Marketing to K-12 Education”

Free PDF “Direct Marketing to K-12 Education”

If K-12 is your marketplace, then download the free 16 page white paper Direct Marketing to K-12 Education: A Review. You’ll discover… • The first 7 steps to initiate a successful direct marketing program • How direct marketing makes your overall sales and marketing efforts more successful. • A successful DM program can be configured for nearly all K-12 businesses. • Analytics are the differentiator...

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Jun

25

2013
The Art of the Special Offer

The Art of the Special Offer

If your customers buy your products or services at any price you offer, then consider yourself uniquely skilled at generating demand. For most of us, though, we need to provide a push. Competition is fierce, and the need for creating smart, relevant offers is greater than ever. But a special offer should serve to grow your business and be the first step in establishing great...

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Jun

18

2013
Magic 8-Ball says “good things are on the horizon.”

A Simple Way to Foretell Business Growth

None of us can read the tea leaves — or rely on the wisdom of the Magic 8-Ball — regarding exactly what will work and what won’t for business growth. But over the years, I’ve learned a tactical approach that is very effective. As simple and elementary as this seems, I’ve benefited greatly from the following: • Try as many sensible tactics as possible. •...

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Apr

17

2013
Big money time.

ROI Marketing

The difference between marketing investment and marketing cost lies in our ability to determine the return on investment of marketing expenses. If we can assess the dollars our marketing initiatives bring in — if we’re practicing ROI marketing — then we can determine results and deem the spending an investment. If we don’t know the results, then spending is a cost. In tough times —...

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