Tag: ROI marketing


Sep

15

2014
Get your leads out of the cold.

Your List: Your Business Lifeline

Hopefully your company has well-defined processes to develop and collect qualified contacts, leads, customers, and anyone in your target market with whom you want to communicate. If not, now’s the time. Prospect and customer list development and management goes right up among the most important business development projects you can undertake. Just as with social media, your outbound communications will be wasted if the network...

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Jul

14

2014
A top-down, bottom-up market approach.

Outbound Marketing to K-12 Education: Top-Down, Bottom-Up

For those of you who are veterans of selling and marketing to K-12 education, you already know what a challenging market it is. It’s a place where purchasers, influencers, and users are a tangled and confusing jumble of business office staff, administrators in district offices and at the school site, and classroom educators. It’s a market that differs from state-to-state, and each district may have...

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May

26

2014
Emptier than they used to be.

Still Relevant: Direct Mail Marketing to K-12 Education

Direct mail is very old. Like 150 years old. But sometimes, erroneously, old is viewed as irrelevant, especially in our hyper-speed, Mountain Dew fueled digital world. For outbound, digital tactics have all but eclipsed direct mail marketing. And in many, many ways, that’s a great thing. Digital offers some enormous benefits, like speed to market, quick testing opportunities, and lower costs. But the success of...

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Dec

11

2013
Pedaling Awareness

Can You See Me Now? How to Increase Brand Visibility.

“Authentic brands don’t emerge from marketing cubicles or advertising agencies. They emanate from everything the company does…”  ― Howard Schultz A brief story on visibility. In 2000, Bell Atlantic rebranded to Verizon Communications. What seemed to have taken place in the span of a few days was a full-scale rebranding, and to a brand no one ever heard of — what’s a “Verizon?” An immediate...

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Oct

21

2013
Fortify Your Conference Strategy

Fortify Your Conference Strategy

  Fall means conferences. For more than a few of us, conferences land somewhere between mediocre expectations and impending doom. Conferences are expensive, and many complain – and rightly so — that it’s difficult to get a firm grasp on ROI. But with planning and a strong adherence to an overall integrated methodology, you can build a conference strategy that’s an important part of your...

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Sep

26

2013
Find all numbers, and analyze them.

Analyze This: Why Marketing Analytics are Essential to Your K-12 Program

When marketing, you can’t measure and analyze everything. But that shouldn’t keep you from trying, since the benefits that result can be truly astounding. Smart and successful companies understand that analytics are a key component in transforming a budget item from an expenditure into an investment. But some stop short of practicing that thinking when it comes to marketing, thinking perhaps that it’s not worth...

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Aug

06

2013
Free PDF “8 Marketing Essentials for Startups & Small Businesses”

Free PDF “8 Marketing Essentials for Startups & Small Businesses”

The tactics used to implement a successful marketing program are changing at a rate never before experienced. Whether you’re a new marketer or just need a brushup, the 18-page ebook “8 Marketing Essentials for Startups & Small Businesses” is just for you. In it you’ll find information on the “must do’s” of any marketing program, including: • Social Media • Website development • Market planning...

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Jul

17

2013
Proceed with Caution.  Marketers at Work.*

Marketing Mayhem: Marketing Mistakes to Avoid

I’ve said it many times, and I’m likely to say it many more. Marketing is not rocket science. So what goes wrong with our marketing programs? Why are some companies thoroughly stumped, stymied, and frazzled when it comes to creating effective marketing? Here are some commonly made marketing mistakes: 1. The Bright Penny. Take up enormous resources compiling, vetting, and finalizing an actionable marketing plan....

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Jul

03

2013
Free PDF “Direct Marketing to K-12 Education”

Free PDF “Direct Marketing to K-12 Education”

If K-12 is your marketplace, then download the free 16 page white paper Direct Marketing to K-12 Education: A Review. You’ll discover… • The first 7 steps to initiate a successful direct marketing program • How direct marketing makes your overall sales and marketing efforts more successful. • A successful DM program can be configured for nearly all K-12 businesses. • Analytics are the differentiator...

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Jun

18

2013
Magic 8-Ball says “good things are on the horizon.”

A Simple Way to Foretell Business Growth

None of us can read the tea leaves — or rely on the wisdom of the Magic 8-Ball — regarding exactly what will work and what won’t for business growth. But over the years, I’ve learned a tactical approach that is very effective. As simple and elementary as this seems, I’ve benefited greatly from the following: • Try as many sensible tactics as possible. •...

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