Tag: technology


Mar

23

2014
Social Media & Caveman’s Fire:  The Evolution of Social Media

Social Media & Caveman’s Fire: The Evolution of Social Media

Among the leading questions I’m asked is “how do I best take advantage of social media for my business?” And there are good answers to that question. Creating content is one. Building relevant networks is another. But what I’m finding is that the real question I’m asked is “what the heck is social media, really? And please help me to make some sense of it!”...

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Apr

12

2013
You've got mail.

Email Marketing 101

When you send out a solicitation email, you’re initiating the first step in a communication chain devised to create action.  Generally, the second step is to move the recipient to your website, where you’ll wow them with great content, a great product, and a great offer.  Don’t   overload the email copy….create enough interest to cause action.   Remember:   you’re not going for the sale in the email.  Keep...

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