Tag: website


Apr

04

2016
Nothing Happens Without Engagement

K-12 Marketing Rules of Engagement

K-12 marketing strategy sets the direction that aligns with business goals. Marketing tactics creates the roadmap to achieve those objectives. But nothing, nada, happens without educator engagement. Engagement is multilayered, and has to satisfy a myriad of requirements. Here are some of the notables: Be a Storyteller  The best marketing tells stories. Those stories are most effective when they tell how educators’ lives are improved...

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Nov

14

2014
K-12 Marketers:  How to Keep Productive Nov thru Jan

K-12 Marketers: How to Keep Productive Nov thru Jan

When marketing to K-12, the timeframe from Thanksgiving through New Years can be a challenging time to get the attention of educators. So what do K-12 marketers do when our outbound calendars are lean? Retool the website.   Your website is the living, breathing, and very public billboard for your company. Lift up the hood and take a good long look at it, and adjust...

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Aug

13

2014
August is the launching pad for the entire year.

Now’s the Time to Build Awareness

As I post this, it’s mid-August. We escape the remaining dog days at the pool, the beach, and maybe even in air-conditioned offices. But if you market products or services to K-12 education, then now’s the time to build awareness. Now’s when you announce to the market who you are, why you’re special, and what makes your products so amazing. Since K-12 education mostly purchases...

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Feb

04

2014
5 Ways to Keep Your Messages Simple.  And Effective.

5 Ways to Keep Your Messages Simple. And Effective.

When you keep your communications simple, you’re creating access. And clarity. And that allows your core message to be heard louder and clearer. It’s the difference between being on point. Or rambling around its peripheries. The KISS principle certainly applies to messaging, as it does to most things we do in life. But when we create outbound communications, there sometimes exists a habit to “kitchen-sink”...

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Nov

24

2013
Free PDF “The K-12 Marketing Toolkit:  11 Essential Components.”

Free PDF “The K-12 Marketing Toolkit: 11 Essential Components.”

A well-stocked marketing toolkit is essential to maximize awareness and build a solid sales foundation. So what does one look like when marketing to K-12 education? Download this free 13 page PDF guide and you’ll get details on the 11 key components to help your marketing program achieve success in the coming school year. Also included are links to additional resources to provide even more...

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Sep

09

2013
Your website is among your most important marketing tools.

Optimize your K-12 Website for Success

A decade or so ago, if your K-12 website told the story of your product or service, your marketing was on the right track. Now, if your website is configured to showcase what you’re all about, then you’re derailed. That’s because our competitive marketplace demands more than a capabilities presentation. Your prospective customers want you – as a provider – to demonstrate that you understand...

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Aug

26

2013
Content Marketing for K-12 Education

Content Marketing for K-12 Education

Content marketing has long been a part of the K-12 mix – certainly before the phrase “content marketing” became an often-used buzzword. But should content marketing for K-12 reach beyond white papers and success stories and delve into more consumer-oriented CM tactics? Content marketing for K-12 ed has traditionally been more about showing authority and leadership than discoverability. Generally, we design our content for deployment...

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Aug

06

2013
Free PDF “8 Marketing Essentials for Startups & Small Businesses”

Free PDF “8 Marketing Essentials for Startups & Small Businesses”

The tactics used to implement a successful marketing program are changing at a rate never before experienced. Whether you’re a new marketer or just need a brushup, the 18-page ebook “8 Marketing Essentials for Startups & Small Businesses” is just for you. In it you’ll find information on the “must do’s” of any marketing program, including: • Social Media • Website development • Market planning...

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Apr

12

2013
You've got mail.

Email Marketing 101

When you send out a solicitation email, you’re initiating the first step in a communication chain devised to create action.  Generally, the second step is to move the recipient to your website, where you’ll wow them with great content, a great product, and a great offer.  Don’t   overload the email copy….create enough interest to cause action.   Remember:   you’re not going for the sale in the email.  Keep...

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